Tour & Travel Website Development with Google Ads Lead Generation
Written by Jogen Rabha
Jogen Rabha

Jogen Rabha is the Founder and CEO of 24siteshop Private Limited, with over 8 years of hands-on experience in website development. He specializes in building performance-driven WordPress websites for businesses, startups, NGOs, and service-based companies. Over the years, Jogen has worked on hundreds of real client projects, focusing on clean design, user experience, speed optimization, and SEO-friendly structures. His approach is practical and result-oriented — every website is built with a clear business goal, whether it’s lead generation, online presence, or digital growth. Jogen believes in transparency, real proof of work, and long-term client support rather than shortcuts or false promises. Through 24siteshop, he continues to help businesses establish a strong online identity using modern web technologies, proven workflows, and real-world development experience.

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Project Highlights

  • IndustryTour & Travel / Tourism
  • Website TypeTour Packages & Travel Agency Website
  • Tools UsedWordPress, Elementor, Google Ads, WhatsApp Lead Integration, Google Analytics
  • ObjectiveTo create a professional, trust-building tour website with detailed package pages, images, videos and conversion-focused landing pages, and generate enquiries through Google Search Ads.
  • Result₹18,000 Google Ads spend → 96 leads Approx. ₹188 average cost per lead
  • Duration3 Days to fully complete
  • Client LocationAndaman and Nicobar Islands
✔ Real Client Project ▶ View on YouTube

We recently completed a professional Tour & Travel website designed not just to showcase destinations, but to help the business generate enquiries and convert visitors into potential customers.

For a travel business, having a beautiful website is only the beginning. Customers want to see the destination, hotels, activities, itinerary, photos, videos, pricing and reviews before they feel confident enough to enquire.

Frequently Asked Questions

How much does this project cost?

The cost usually ranges between ₹7,500 to ₹10,500 depending on features. If you already have domain and hosting, that cost is reduced. You can check our pricing here: Website Development Service.

How much time does it take to complete?

Normally, a WordPress website is completed within 3 working days. With revisions, it may extend up to 5 days maximum.

Is payment required in advance?

We take 30% advance and 70% after completion. Advance is required to purchase domain and hosting before starting the project.

How does the complete process work?

After contact, we collect requirements, share samples, receive advance payment, purchase domain and hosting, and create a WhatsApp group with our developers. All communication happens there until project completion.

Can I trust this agency?

We encourage clients to verify our work. We run a YouTube channel with 40,000+ subscribers where every project is shown live. You can visit: Our YouTube Channel and our Recent Projects.

Is maintenance and support available?

Yes, lifetime support is available. You will receive admin access, tutorial videos, and support via WhatsApp or Google Meet when required.

How can I contact instantly?

You can connect with us instantly on WhatsApp: Click here to chat.

For this project, we combined a conversion-focused travel website with Google Ads lead generation to create a complete customer acquisition system.

The website provides visitors with an easy way to explore tour packages, destinations and travel experiences.

The design focuses heavily on visual content because travel is a highly visual industry.

Visitors can explore:

  • Tour packages
  • Destinations
  • Activities
  • Hotels
  • Travel experiences
  • Package details
  • Pricing
  • Images
  • Videos
  • Customer reviews
  • Enquiry options

The website also includes prominent WhatsApp and call options, making it easy for interested visitors to contact the business.

📸 Detailed Tour Package Pages

One of the most important parts of a travel website is the individual tour package page.

Instead of simply showing a package name and price, we created detailed package pages where visitors can understand exactly what they are getting.

Each package can include:

🖼️ High-Quality Images

Travel customers want to visualize their holiday before making a decision.

That’s why the website makes room for multiple high-quality images showing destinations, hotels, activities and experiences.

🎥 Videos

Videos are another important trust-building element.

A visitor can see the actual destination and experience instead of relying only on text and a few photographs.

📅 Detailed Itinerary

The package page provides detailed information about the trip, including the day-by-day itinerary.

This helps customers understand what their holiday will actually look like.

🏨 Hotel Information

Accommodation information is another important factor when customers compare different tour packages.

✅ Inclusions & Exclusions

The website clearly communicates what is included in the package and what isn’t, helping customers make a more informed decision.

⭐ Reviews & Trust Elements

Travel purchases require trust.

Reviews, images, videos, package details and clear business information all work together to reduce uncertainty and encourage enquiries.

🎯 Conversion-Focused Landing Page

We also designed the website with Google Ads traffic in mind.

When someone clicks on an advertisement, they shouldn’t be sent to a random page and expected to figure everything out themselves.

The landing page is structured around the customer’s buying journey:

Tour Offer → Images → Videos → Highlights → Itinerary → Hotels → Reviews → Trust → Enquiry

The goal is to give visitors the information they need while keeping the enquiry action easily accessible.

📝 Enquiry & Popup Form

Not every visitor is ready to book immediately.

Some visitors may simply want to ask about:

  • Price
  • Travel dates
  • Availability
  • Number of travellers
  • Hotel options
  • Custom packages

For this reason, the website includes easy enquiry options such as forms, WhatsApp and calls.

A popup enquiry form can also capture visitors before they leave the website.

🔎 Google Ads Lead Generation

After building the website, the next important step is bringing the right visitors to it.

For this project, we used Google Search Ads to reach people actively searching for tour and travel packages.

The basic customer journey is:

Google Search

Google Advertisement

Tour Website / Landing Page

Tour Package

Images + Videos + Itinerary + Reviews

WhatsApp / Call / Enquiry Form

Lead

This is much more powerful than simply having a website sitting online without a marketing strategy.

💰 Actual Google Ads Results

For the campaign shown in our project video, we spent approximately:

₹18,000 in Google Ads

And generated:

96 Leads

The approximate average cost per lead was:

₹188 per lead

The leads included both WhatsApp enquiries and calls.

These results are from this specific campaign and should not be considered a guaranteed result for every travel business. Google Ads performance can vary depending on the destination, location, competition, season, keywords, offer, landing page and campaign optimization.

💼 Need a Tour & Travel Website?

If you run a travel agency, tour operator or tourism business, your website should do more than simply display your company information.

It should help customers discover your packages, understand what you’re offering, trust your business and easily contact you.

At 24siteshop, we build business websites with a focus on design, conversions and lead generation.

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