I Spent ₹27,000 on Google Ads and Made ₹2.35 Lakh in Sales — The Full Breakdown
Every week someone asks me: “Sir, if I put money into Google Ads, will it come back — or will it just burn?” So instead of giving advice, I am opening my own Google Ads dashboard and payment gateway for the last 30 days. Real spend, real leads, real sales — and the exact steps behind them.
- ₹27,000Google Ads spend in 30 days
- 275Leads (calls, WhatsApp, forms)
- ₹98Average cost per lead
- ₹2.35 LakhPayments received that month
Watch the full screen recording: Google Ads dashboard and Cashfree payments, refreshed live.
Why I Am Sharing My Real Numbers
For those who don’t know me: I am Jogen Rabha, a website developer from Guwahati, Assam. My company, 24Siteshop, builds websites for small businesses all over India, and almost every project we complete is filmed and published on our YouTube channel.
Our own leads come mainly from Google Search Ads. We have been running them for about four years without switching them off. So when business owners ask whether Google Ads “really works”, I can answer with my own data instead of theory.
This is not a show-off post. The point is simple: to show, step by step, how a website and Google Ads together can grow a business — and what it actually costs. By the end you will know what to set up, what to expect in the first month, and where most people lose money.
Results at a Glance (Last 30 Days)
| Metric | Result | Where it comes from |
|---|---|---|
| Ad spend | ₹27,000 | Google Ads overview |
| Clicks to the website | ~2,600 | Google Ads overview |
| Average cost per click | ~₹10 | Google Ads overview |
| Total conversions (leads) | 275 | Goals → Conversions |
| Cost per lead | ~₹98 | ₹27,000 ÷ 275 |
| Payments received | ~₹2.35 lakh | Two Cashfree accounts |
| Sales for every ₹1 spent on ads | ~₹8.7 | ₹2,35,000 ÷ ₹27,000 |
Where the ₹27,000 Went — and Why Our Clicks Cost Only ₹10
In the last 30 days our ads were clicked about 2,600 times. Each click is a real person who searched on Google, saw our ad, and landed on our website. On average each click cost us around ₹10, which adds up to the ₹27,000 spend.
Our clicks did not start at ₹10
When you start Google Ads for the first time, a single click can easily cost ₹30, ₹40 or even ₹50. Ours did too. The cost came down slowly, because of three things we kept doing:
- Improving the ad and landing page quality — better Quality Score means Google charges you less for the same position.
- Adding negative keywords every week — so we stop paying for searches like “free website” or “website developer job” that never become customers.
- Never switching the ads off — we have run them continuously for about four years. Google rewards advertisers who advertise consistently.
The 275 Leads, Broken Down
To see real conversions in Google Ads, the overview page is not enough — go to Goals → Conversions and look at all conversion actions. In the last 30 days we recorded 275 conversions.
First, an important point: a conversion does not mean someone paid you. It means a person took an action you told Google to count — a call, a WhatsApp message, a form submission. Here is where ours came from:
WhatsApp always wins
Indian customers prefer to message first and talk later. That’s why the WhatsApp button got far more clicks than the call button. But be realistic: some people just say “Hi” and never reply, some ask the price and disappear. That is normal — a lead is an opportunity, not a guarantee.
The pop-up form that brought 45 leads
When someone lands on our website, a pop-up offers a free demo of their website — we build a prototype so they can see their business online before paying anything. To get it, they leave their WhatsApp number.
Think about it from the visitor’s side: they came looking for a website. If they can see their own website for free, they happily share their number. Each of those submissions is counted as a conversion in Google Ads.
Is ₹98 Per Lead Good?
For us, yes. If you make ₹1,000–₹2,000 profit on one sale, then ₹98 to get a serious enquiry is a small amount. Even at a much smaller budget, the maths works: at around ₹98 per lead, ₹20,000 would bring roughly 200 enquiries in a month — and 200 enquiries is not a small number for any local business.
The mistake that kills most campaigns
Many people put in ₹500 or ₹1,000, see a few clicks, get no sale on day two, and switch everything off. That money is not “wasted on Google” — it was never enough to learn anything. Run your ads continuously for at least one full month before you judge them.
From Leads to ₹2.35 Lakh in Sales
Leads mean nothing if they don’t pay. So in the video I opened our Cashfree payment gateway and refreshed it live, so nobody can say the numbers were edited.
What is left after costs?
| Payments received | ₹2,35,000 |
| Google Ads spend | − ₹27,000 |
| Other running costs (developers, rent, tools) — example | − ₹30,000 |
| Left over (rough) | ≈ ₹1,78,000 |
Even after taking out the ad spend and a generous amount for other costs, roughly ₹1.5–1.8 lakh remains. That is what “website + ads” can do when both are set up properly.
The 10–12% rule
In almost any business, out of 100 leads you will convert around 10 to 12 into paying customers. Many will only ask the price, compare, or go quiet. That is not failure — that is how lead generation works. Your job is to get enough leads, reply fast, and follow up.
Why We Track Every Step of the Website
None of the numbers above would exist without conversion tracking. If you don’t track, you can’t answer the most basic questions: How much does one click cost? How many leads did ₹10,000 bring? Which button gets used most? You would be running ads blind.
On our website, every possible action is a tracked conversion in Google Ads:
- WhatsApp buttonEvery click is counted.
- Call buttonWebsite calls are counted.
- Calls from adsTaps on the call button inside the ad.
- Pop-up & exit offerWhen someone tries to leave, they still get an offer — and that form is tracked too.
The 5-Step Plan You Can Copy
Write these down. This is exactly how we play it, and how we set it up for our clients.
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1
Website first, ads second
Build a beautiful website and fill it with proof: real client screenshots, real videos of your work, real testimonials. Without trust, people won’t enquire — no matter how much you spend on ads.
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2
Call, WhatsApp and a pop-up form
Once a customer makes up their mind, nothing should slow them down. A visible WhatsApp button, a call button and a pop-up form mean you collect the lead at every step.
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3
Track everything
Connect every form, WhatsApp button and call button to Google Ads conversion tracking. If it isn’t tracked, you can’t improve it.
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4
Treat ads as an investment
Don’t see ad money as an expense. No business grows without investment. Give it at least one month with your eyes closed — Google needs time to learn your audience and your Quality Score improves as you continue.
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5
Have patience
We have had customers who enquired four months ago and paid five months later. Yesterday’s lead may convert today, today’s lead may convert in ten days. You never know — so keep going.
5 Mistakes That Make Google Ads “Not Work”
- Stop after ₹500–₹1,000
- Send ads to a weak or empty website
- No conversion tracking
- Expect a sale on the same day
- Start with display or video ads
- Run at least one full month
- A website full of real proof
- Every button tracked
- Follow up for weeks and months
- Start with Search ads
Estimate It for Your Business
Change the numbers to match your business. The defaults are our own numbers from this case study.
This is a simple estimate for planning, not a guarantee. Real results depend on your industry, city, offer, website and how quickly you reply to leads.
Frequently Asked Questions
Does Google Ads really work for small businesses in India?
It works when three things are in place: a website that builds trust, conversion tracking, and enough time and budget to learn. In our case, ₹27,000 in one month brought 275 leads at about ₹98 each, and that month we received around ₹2.35 lakh in payments.
How much does one click cost on Google Ads in India?
It depends on your industry and competition. When we started, our clicks cost ₹30–50. After running ads continuously, improving quality and adding negative keywords, our average dropped to about ₹10 per click.
What is a conversion in Google Ads?
A conversion is an action you choose to count, such as a call, a WhatsApp click or a form submission. It is a lead, not a sale. In most businesses, around 10–12 out of every 100 leads become paying customers.
How long should I run Google Ads before judging results?
At least one full month. Google needs time to learn which searches and audiences work for you, and your Quality Score improves the longer you run good ads. Switching off after a few days or ₹1,000 tells you nothing.
Which Google Ads campaign should I start with?
If you sell a service or a product, start with Search ads, because people are already searching for what you offer. Add remarketing and video campaigns later as your business grows.
Do I need a website to run Google Ads?
For lead generation, yes. The ad only brings the visitor; the website convinces them. A website with real proof, WhatsApp and call buttons, a pop-up form and tracking is what turns clicks into enquiries.
Founder of 24Siteshop Pvt Ltd, a DPIIT-recognised website development company in Guwahati, Assam. He has built websites for 500+ small businesses across India, films every completed project on the 24siteshop YouTube channel, and has run Google Search Ads for his own agency for about four years.
We Build the Website and Set Up Your Google Ads
A trust-building website, WhatsApp and call buttons, a lead pop-up and full conversion tracking — the same system you just saw. Our ₹10,500 plan includes a free Google Search Ads setup.
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